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SW Car Supermarket

Motor Transport Workshop

Saville Road Ind Est




Tel: 0843 309 5822

Cookies Policy

Our Cookies Policy

Cookie Policy for SW Car Supermarket and SW Car Sales Ltd

SW Car Supermarket and SW Car Sales Ltd ("we" / "us" / "our") Cookie Policy

What are Cookies?

Cookies are little data files that are placed onto the hardware device which you use to browse the internet (e.g. your Computer, Smartphone or Tablet,) by websites that you visit. Cookies contain information about your visits to that website and the purpose of cookies is to enable our websites to remember you, and your browsing habits, when you visit it again in the future.

How do we use Cookies?

Cookies perform many different functions, from remembering that you are logged in during visits to what user preferences you may have selected. They also help us to identify which of our web pages are the most popular and what type of journey a visitor has through our site.

Cookies help us plan the content and layout of our site and recognise returning visitors that have been to our site before. They therefore play an important role in helping us to enhance the usability and performance of our site to improve your visits.

In order to help us understand how many visitors we have, which pages are visited, and to help us develop future improvements to our site, reporting and analysis is carried out using Google Analytics who will place cookies on your device. For more information on Google cookies we recommend you visit the Google website at which outlines Google™s privacy policy and how to opt-out of tracking.

We do not use cookies to collect information that could identify you personally during your visit to our site [unless you create an account or enter any personal information in to our online forms]. A list of the cookies that we use when you visit our site is contained in the table below.

Types of cookie that may be used during your visit to our website are:

Session cookies

Session and permanent cookies

Anonymous permanent cookies

Cookie to individually identify users who have logged in

Third party cookies

First party cookies

What Cookies are used by this site?

Session cookie

Purpose: Session cookies enable our website to keep track of your movement from page to page so you don't get asked for the same information you've already given to the site. These cookies allow you to proceed through the pages of our site quickly and easily without having to authenticate or reprocess each new area you visit. They are automatically deleted when you close your web browser

Session and permanent cookies (also called persistent cookies)

Purpose: These help our website remember your preferences and settings when you visit again in the future. They therefore speed up and enhance your experience of services or functions offered.

For these cookies to work, they are stored on you device and are not deleted when the browser is closed.

Anonymous permanent cookies

Purpose: These identify repeat visitors, and are used to gather web statistics. They do not collect any personally identifiable information.

Login cookie

Purpose: To individually identify users who have logged in, so that they can access their account.

Third party cookies

Purpose: These are placed by another company (domain) and are used to help us track visitor behaviour and revenue in order for us to measure the performance of our website.

First party cookies (cookies set by the website)

Purpose: Used when a customer performs a ticket search, manages email subscriptions, or buys a ticket.

When a user logs into their account this cookie is set to manage their logged in session.

This cookie is deleted from the device when the browser is closed.

Google Analytics

Purpose: To track which pages on the site are most commonly used, the number of visitors to the site, page views, which browsers are used, entry pages etc.

We use the information provided to help us improve our site and identify the most popular pages.

Cookies last between one month and one year.


Purpose: This cookie is set at the first load of the twitter application and is required to get access to tweets.

For more information read the Twitter Privacy Policy

Web Beacons

Web beacons are usually 1 pixel size transparent images that help website owners track the activity of users on certain website pages. They can also send the tracking server (ie. us, or our technology partners) information in cookies such as whether an HTML email with a web beacon in it has been opened. We use web beacons together with cookies to help us understand how you interact with our website and the emails we send you, to help us improve your experience, to ensure that content is relevant to you, and to better manage our website and email content.

Further details on web beacons, and how to manage them, can be found here.

Can I opt out of Cookies?

Yes. There are a number of options available. You can control the use of cookies on your device by using the settings in your web browser (e.g. Chrome, Internet Explorer, Firefox). For more detailed information about cookies (including how to manage their use via your browser) go to